creating products that balance
user needs and business goals

Product · UX · Growth · Research

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About

Product enthusiast.
User advocate.

Hey, I'm Hithesh Cariappa, a product thinker with a background in interaction design and UX. I sit at the intersection of user empathy and business outcomes, helping teams ship products that actually solve problems.

I bring together user research, data, and design thinking to build experiences that are both intuitive and measurable. Whether it's A/B testing, funnel optimisation or building AI-driven workflows. I care about the why behind every decision.

Currently a Product Intern at Mygate, working on features that serve millions of residents and communities across India.

4+
Internships completed
36%
Feed engagement lift at Mygate
15%
Account setup improvement
3+
Leadership roles held
Skills & Tools
Product & Growth
User ResearchA/B TestingFunnel OptimizationProduct StrategyRoadmappingGTM StrategyPrioritization
Data & Automation
SQLData AnalysisPrompt Engineeringn8nLovableDocumentation
Execution & Design
WireframingPrototypingStakeholder MgmtExperimentationAdobe Creative Suite
Certifications
Top Fellow, Product Space PMGrowthSchool UX Design
Experience

Where I've made impact

Jan 2026 to Present
Mygate
Product Intern
Product Intern
  • Conducted user research with residents and stakeholders to validate assumptions and identify pain points.
  • Optimised content for the Local Buzz feature, improving discoverability and increasing feed engagement by 36% through iterative experiments.
  • Built automated workflows using n8n agents to streamline content research and reduce manual effort.
Apr 2024 to Oct 2024
Avasify
Product & Design Intern
Product and Design Intern
  • Designed a role-based onboarding flow tailored for tenants and affiliate marketers, ensuring clarity from the first interaction.
  • Built an intuitive user access & permissions system to prevent role confusion and friction.
  • Streamlined the signup-to-dashboard journey, improving successful account setup by 15%.
Feb 2024 to Mar 2024
Graviti
Product Design Intern
Product Design Intern
  • Designed an onboarding flow optimised for truck drivers, improving usability, accessibility and task completion.
  • Streamlined interactions to reduce friction for drivers with varied digital literacy.
  • Increased onboarding completion rates by 5%, leading to higher conversion and adoption.
Oct 2023 to Jan 2024
web3onwards
UX Design Intern
UX Design Intern
  • Collaborated with developers, PMs and designers to deliver the landing page, movie detail page and rating workflow.
  • Created wireframes, prototypes and interaction flows to simplify the experience for film enthusiasts.
  • Strengthened user engagement and satisfaction metrics through deliberate UX decisions.
Selected Work

Projects that moved metrics

Mygate · 2026
Local Buzz Content Optimisation
Led content strategy experiments on Mygate's Local Buzz feature, a community feed used by millions of residents. Through iterative A/B testing and UX improvements to discoverability, drove a 36% lift in feed engagement. Also automated the content research pipeline using n8n agents, cutting manual effort significantly.
+36% Feed Engagement
Avasify · 2024
Role-Based Onboarding & Permissions
Designed a tailored onboarding flow for two distinct user roles: tenants and affiliate marketers, reducing confusion from the very first interaction. Built a permissions system that eliminated role friction and improved the signup-to-dashboard journey.
+15% Successful Account Setup
Graviti · 2024
Truck Driver Onboarding Flow
Redesigned the onboarding experience for truck drivers with varying digital literacy. Focused on accessibility, task clarity and friction reduction at every step, leading to improved completion rates and higher product adoption across the platform.
+5% Onboarding Completion
web3onwards · 2023
Film Platform UX: Rating & Discovery
End-to-end UX for a web3 film discovery platform. Delivered wireframes, prototypes and interaction flows for the landing page, movie detail view and core rating workflow, simplifying a complex product for film enthusiasts.
Improved engagement & satisfaction
Education & Leadership

Built beyond the classroom

Bachelor of Design in Interaction Design
Ramaiah University of Applied Sciences, Bengaluru
2022 to Present · CGPA 7.1
Vice President
Photography Club, RUAS
Led a team to execute events, campaigns and collaborations across campus.
Director of Media & Communication
Rotaract RUAS
Managed social media, PR strategy and communication campaigns; delivered marketing assets for events.
Designer
TEDx RUAS
Designed branding assets aligned with TEDx guidelines across digital and physical touchpoints.

Let's build something
worth launching.

Open to product roles, research collabs and interesting problems.

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